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    Original Formats & Licensing

      Utterup > Original Formats & Licensing

    Original Formats & Licensing

    Scalable Ideas. Protected IPs. Built for the World.

     

    We offer:

    At UtterUp Ventures, we don’t just create content — we create formats.

     

    Original, adaptable, rights-secured formats designed to work across borders, platforms, and audiences.

     

    Whether you’re a broadcaster looking for the next big reality hit, or an international distributor scouting Indian IPs with global legs — our formats are ready to license, adapt, and
    deliver impact.

    Our Licensing Services Include:

    • Exclusive Format Licensing Rights-based agreements for broadcasters, platforms, or studios — territory-wise or global.
    • Local Adaptation Support Creative and production guidance to adapt our formats to your region or audience.
    • Pitch Decks & Format Bibles Professionally built materials including show bibles, pilot scripts, moodboards, and sizzle ideas.
    • Legal IP Protection All formats are trademarked and/or copyrighted — giving you confidence in originality and security.
    • Co-Development Options For partners looking to build localized spin-offs or extensions of our core IPs.

    Flagship Formats

    oldisbold-s

    OLD IS BOLD

    A breakthrough unscripted format showcasing 50+ participants proving that age is no barrier to boldness. Judges can be eliminated. Contestants are full of surprises.

    risktakers-s

    RISK-TAKERS (Coming Soon)

    A high-stakes, emotionally intense reality format featuring real people making life-altering decisions. Gripping storytelling, strong character arcs, and realworld consequences.

    more-in-development

    More Formats In Development

    From interactive reality to hybrid talent shows and dramabased competition formats, we’re building a diverse slate ready for licensing.

    Who Should License From Us?

    • OTT Platforms
    • Broadcast Networks
    • Global Format Distributors
    • Regional Adaptation Studios
    • Government & NGO Content Arms (for issue-based reality formats)
    • Branded Content Creators seeking IP alignment

    Why License UtterUp Formats?

    • Original Indian formats with global potential
    • Built for multi-market execution from the ground up
    • Fully documented IP with clear rights chains
    • Designed to emotionally engage and structurally adapt
    • Support through rollout, localization, and content packaging

    Let’s Take These Formats Further

    We’re always looking to expand the reach of our IPs through licensing deals, co-productions, and partnerships across markets.

     

    If you’re looking for bold, calable formats — we’re ready to talk.